Why Your Small Business Absolutely Needs to Start Blogging

Why Your Small Business Absolutely Needs to Start Blogging

Jul 9, 2024

If you’ve been on the proverbial fence about starting a blog for your small business, it’s time to jump off that fence and do it!

Blogging might seem like an extra task on your already long to-do list, but trust me, it’s a game changer for any business looking to grow its presence online.

Let’s break down why your small business should embrace the blog life.

Let Your Business’s Personality Shine Through Your Blog

your blog breathes life into your small business' brand.

Your website is where you get down to business, showcasing your products or services with a professional touch.

But your blog?

That’s where your business gets to let its hair down.

This is the space to give your audience a peek behind the curtain and show them just what makes your business tick.

From highlighting team achievements to sharing your thoughts on industry news or giving a sneak peek into upcoming products, your blog breathes life into your brand.

It’s about creating a connection that goes beyond transactions.

Think of it as building a community around your brand.

Blogging Allows You to Establish Yourself as the Go-To Expert

We live in the age of information, and people are constantly in search of answers to their burning questions.

By posting blogs that tackle these subjects, you position your small business as an expert in your field.

Imagine a potential customer searching for advice on a problem that your business solves.

When they stumble upon your well-crafted blog post that not only answers their questions but also showcases your expertise, who do you think they’ll turn to when they’re ready to purchase?

You guessed it, the expert—you!

Boost Your Website Traffic with a Blog

Think about how often you update your website.

If you’re like most businesses, especially small businesses, the answer is probably not very often.

Blogs provide a vital element to your site, giving you a reason to regularly add fresh content.

Search engines love fresh content, and each blog post is another page for them to index.

More content means better visibility in search results, which leads to more visitors.

More content means better visibility in search results, which leads to more visitors to your small business' website.

Plus, each blog post is an opportunity to attract new visitors and guide them toward your services or products.

Turn Blog Posts into Social Media Fuel

Great blog content doesn’t just sit on your website waiting to be discovered.

It’s perfect for sharing on your social media channels.

When people find your posts helpful or interesting, they’ll share them.

This extends your reach and increases your brand’s visibility.

Each share introduces your business to a potential new pool of customers.

Not to mention that engaging blog content keeps your social media pages lively and engaging, encouraging more interaction from followers.

Solid SEO Means Serious Business Growth

Here’s the deal: the numbers don’t lie.

Businesses that blog regularly see real benefits:

  • 81% of U.S. online consumers trust the information they get from blogs.
  • 61% of those consumers have made a purchase based on a blog’s recommendation.
  • Blogs can increase your indexed pages by 434%, massively boosting your SEO.
  • Frequent blogging can lead to a 70% increase in leads.

If these stats don’t make you want to start blogging yesterday, I don’t know what will!

Take the Plunge and Start Blogging

Jump off that fence and start blogging for your small business!

It’s an investment in your business that can pay off in spades.

There are plenty of resources available online to help you get started, and many blogging platforms offer user-friendly interfaces.

Here are a few key tips to keep in mind:

  • Focus on creating high-quality content that is relevant to your target audience.
  • Be consistent with your posting schedule.
  • Promote your blog posts on social media and other channels.

Blogging can be a powerful tool for small businesses, so don’t wait any longer to get started!

Feeling Overwhelmed by the Idea of Starting a Blog?

Don’t worry, you don’t have to go it alone!

We specialize in helping small businesses create engaging and impactful content that helps connect with their audience and drives results.

Whether you’re new to the blogosphere or looking to ramp up your existing efforts, we’ve got the skills and know-how to help your blog—and your small business—thrive.

We can assist with everything from brainstorming content ideas to crafting compelling posts and optimizing them for search engines.

Get in touch today for a free consultation and let’s start this blogging adventure together and build your small business’ online presence!

Get Seen, Get Clicked: Smart Social Media Strategies for Business Growth

Get Seen, Get Clicked: Smart Social Media Strategies for Business Growth

Jun 25, 2024

As a business owner, you know somewhere in a conversation with a new acquaintance, they are going to ask, “So what do you do?”

And we all have our “elevator pitch” as they are known by.

When I give mine, which is:

I give business owners freedom by turning their social media chaos into a well-oiled machine, allowing them to focus on growing their business.

I get this question:

Why is social media so important to my business?

That’s a tough question to answer because, honestly…it’s NOT for everyone!

And a lot of business owners, who are NOT on social media, think that it is all about posting pictures of what someone had for breakfast, lunch and dinner.

Or my personal favorite…using it as a journal. I went here today, had lunch with this friend, bought that or that…

And while this is true for individuals on social media, it’s not true for business owners. Unless, of course, you’re a food blogger. Or fashion designer.

Social media for business owners comes down to posting for YOUR audience, so that they can find you, contact you, and hopefully do business with you.

It’s about boosting your brand to connect with your audience.

With that said, let’s chat about why it’s a big deal.

Social media lets you connect with the whole world from your office

Imagine reaching millions of potential customers without leaving your office.

That’s the beauty of platforms like Facebook, Instagram, Twitter, and LinkedIn.

They give you a worldwide stage.

Social media lets you connect with the whole world from your office.

That stage allows you to share your brand story and products with a global audience instantly.

And it’s not just about reaching more people.

Social media is about reaching the RIGHT people through targeted ads and content that speak directly to your ideal customer.

What’s working with your social media? Just check the stats!

Another big plus? Instant feedback.

Thanks to built-in analytics tools, you can see stats like who’s viewing your posts, clicking your links, and buzzing about your brand.

This makes it super easy to tweak your strategy on the fly and do more of what works and less of what doesn’t.

SEO BFFs

Yep, social media and search engines like Google can be the best of friends.

Sharing content from your website to your social channels can boost your site’s traffic, which can help your search engine rankings climb.

More visibility on social media and search engines is a win-win!

It’s a win-win: more visibility on social media and search engines.

Let’s talk money (or the lack of)

Marketing budgets are tight, right?

Well, social media can be a wallet-friendly way to get your message out there.

Many platforms are free to use, and even paid advertising won’t drain your bank account like traditional media can.

You can start small, test the waters with a few ads, and scale up as you see what works.

All without hiring a big advertising firm.

But Here’s the Scoop: Social Media is Not for Everyone

Real talk? Social media isn’t for every single business owner out there.

If you’re in a niche industry or your customers aren’t hanging out on Instagram or LinkedIn, your time might be better spent elsewhere, like networking in industry groups or focusing on SEO.

A mentor of mine, Cindy Bidar…not on social media.

Yet she runs an extremely successful business through her membership and email lists.

The key is knowing your audience and where they spend their time.

So, there you have it.

Social media offers a ton of perks for businesses: it’s flexible, it’s cost-effective, and it really lets you engage with your audience.

But it’s not a cure-all. It’s about finding the right fit for your business goals and your customers.

If you are a business owner who struggles with social media, let’s chat.

I will show you exactly how I give business owners freedom by turning their social media chaos into a well-oiled machine.

P.S. If you do not have an intro or struggle with telling people what exactly your business is about, check out Paula Calise’s book, “The Art of Hello, Be Remembered In a Noisy World”. You won’t be sorry you did!