It’s 2025, and I’m coming in hot—coffee in one hand, keyboard in the other, and a fresh mindset to match.
After a year of being a little too buttoned-up for my liking, I have met someone who has reminded me to have fun because, let’s face it, we only get one go-round in this crazy life.
So, I’m back!
And I’m caffeinated and ready to help small businesses (like yours!) crush their content creation game.
This year, I’m making it my mission to focus on helping small businesses tackle one of their biggest challenges: content creation.
It doesn’t matter whether you have just started your entrepreneurial journey or you’ve been running the show for years, getting your message out there is non-negotiable.
Why?
Because content is what connects you to your audience, builds trust, and ultimately grows your business.
First, we are going to talk about why content creation matters and is the basis of your marketing, at least IMHO.
Let’s do this!
Content builds your brand’s voice
Your content is your voice.
It’s how people hear your story, understand your values, and decide whether or not they want to work with you!
A social media post, a blog (like this one!), or an email newsletter, every piece of content you create adds to the bigger picture of your brand.
I mean, think about it: when was the last time you purchased something without looking up the business online?
That would be…probably round about…never.
Your audience is doing the same, and the content you put out there is how they will decide if you’re the real deal and whether they want to do business with you.
Stay top-of-mind with your audience
People are literally bombarded with options online, on radio, on television.
So it just makes sense that the more consistently you show up with valuable content, the more likely they are to remember you when they’re ready to buy.
Your content is like a friendly nudge that says, “Hey, I’m here, and I’ve got something great for you.”
Content creation matters because it drives traffic and sales
Content isn’t just about being seen—it’s about being found.
When you write and post helpful, engaging content, it can bring new people to your website, social media pages, or store.
Plus, great content often leads to shares, comments, and even word-of-mouth referrals, all of which help your business grow.
So, let’s say for example, you write a well-written blog post optimized for keywords (like this one!).
That blog post can show up in search engine results, bringing people to your website who are already looking for what you offer.
Excuse me, but can you say CHA-ching!
So, exactly what kind of content should you create?
THIS is such a common question, and we’re going to just keep it simple.
Because truly…it is!
Start with what you LOVE!
Let’s keep it real: creating content matters and should NOT feel like a chore.
If you love taking photos, start with Instagram.
If you’re all about storytelling, go for blogs or newsletters.
Just do what feels natural to you, and the rest will fall into place!
Mix it up!
Don’t put all your eggs in one basket.
A good content strategy has a mix of formats.
Social Media Posts: Quick, engaging, and perfect for building relationships.
Blogs: Great for sharing in-depth knowledge and boosting your SEO.
Videos: Perfect for tutorials, product demos, or just showing off your personality.
Email Newsletters: Direct communication with your audience to keep them in the loop.
Mixing up formats will keep your audience interested and coming back for more!
Always add value
The golden rule of content creation?
Make it about them, not you.
Your audience wants to know how you can solve their problems, make their lives easier, or just brighten their day.
Every piece of content you write should offer something valuable, whether it’s a tip, a laugh, or an inspiring story.
How to stay consistent
Staying consistent in putting your content out there is a major key in keeping your audience coming back to your page.
Plan ahead
Consistency is key when it comes to content creation, and the best way to stay consistent is to plan ahead.
Use a content calendar to map out what you’ll post and when.
(Hint: I’ve may have a free template coming for you in the near future!)
Batch your work
Save time by creating multiple pieces of content at once.
Set aside a few hours each week to write posts, record videos, or snap photos.
Turn a blog post into a series of social media posts.
Or break down a video into shorter clips.
Work smarter, not harder.
This year is all about taking your content game to the next level, and I’m here to help every step of the way.
Creating valuable, consistent content for your small business is the key to connecting with your audience and growing your brand.
So…what do you say?
Let’s do this!
Let’s kick off 2025 with a bang and show the world what your business is all about. Sign up for The Content Creator’s Hub Newsletterand get weekly tips and tools to make content creation a breeze. It’s time to work smarter, not harder—and have some fun while we’re at it!
As a small business owner, now is the perfect time to start setting goals for the new year.
Goal-setting is a powerful tool that can help you focus on what’s important, stay motivated, and track your progress throughout the year.
Why is it so important for small business owners to set goals now?
The start of a new year feels like opening a fresh notebook.
It is a chance to think about what you have achieved this year and what you want to accomplish next.
Setting goals is especially important for small business owners because it gives direction and purpose to your daily activities.
Without clear goals, it is easy to get lost in the day-to-day tasks and lose sight of the bigger picture.
By setting goals now, you can start the new year with a clear plan and a renewed sense of purpose.
Think about last year
Take some time to review what worked well and what did not work so well.
Look over the goals you set last year—did you achieve them?
If not, what were the obstacles?
Understanding your successes and challenges will help you set more realistic and achievable goals for the new year.
This look back allows you to learn from your experiences and make better decisions moving forward.
Set specific goals for your small business
Vague goals like “increase sales” or “improve marketing” are hard to measure and achieve.
Instead, set specific goals like “increase sales by 20% in the first quarter” or “launch a new marketing campaign by March.”
Specific goals give you a clear target to aim for and make it easier to track your progress.
The more detailed your goals, the more likely you are to achieve them because you know exactly what you’re working towards.
Make your goals measurable
This means setting goals that have clear criteria for success.
Maybe instead of setting a goal to “improve customer satisfaction,” set a goal to “increase customer satisfaction scores by 10% by the end of the second quarter.”
Setting measurable goals allows you to track your progress and see how close you are to achieving your target.
And by regularly checking your progress, you can make any adjustments to stay on track.
Set achievable goals
While it is good to aim high, setting goals that are too ambitious can lead to frustration and disappointment.
Consider your current resources, time, and capabilities when setting goals.
If you are a small business owner with limited staff, setting a goal to double your sales in six months might be unrealistic.
Instead, try setting goals that challenge you but are still within reach.
Achievable goals keep you motivated and prevent burnout.
Choose goals relevant to your small business
Your goals should align with your overall business objectives and values.
Let’s say that your main goal is to expand your customer base.
Then setting a goal to improve your product quality might not be as relevant.
Make sure your goals are aligned with your long-term vision for your business.
This alignment makes sure that every effort you make is pushing your business in the right direction.
Set time-bound goals
Giving yourself a deadline creates a sense of urgency and helps you stay focused.
So instead of setting a goal to “launch a new product,” set a goal to “launch a new product by June 30th.”
Setting a goal with a specific date will help you prioritize your tasks and help keep you on track.
Without deadlines, it is easy to procrastinate and let goals slip by.
Create a Plan
Break down each goal into smaller, manageable tasks.
For example, if your goal is to increase sales by 20% in the first quarter, your tasks might include identifying new sales leads, improving your sales pitch, and training your sales team.
Having a clear plan will make your goals feel more achievable and help you stay organized.
Review your goals
To help you stay on track, it makes sense to review your goals on a regular basis and track your progress.
Try to set aside some time each month to review your goals and see how you’re doing.
Are you on track to achieve your goals?
If not, what changes do you need to make?
Regularly reviewing your goals will help you stay focused and make any adjustments along the way.
As a small business owner, setting goals now for the new year is an important step in achieving success.
As a small business owner, the holiday season is one of the busiest and most demanding times of the year.
You start the day feeling energized and ready to tackle your task list, but by the end, you are exhausted and frustrated because you didn’t get as much done as you had hoped to.
Maintaining your energy levels during this hectic season is important for your small business’s success.
Here are four easy tips to keep your energy up as a small business owner and make the most of your day.
Check, please!
It is very important to check in with yourself regularly.
Pay attention to your body’s signals throughout the day.
Often, when your energy starts to dip, it is because your body needs something simple.
It could be a drink of water, a quick snack, or even a short break to move around.
These small actions can prevent a major energy crash later on in the day.
Ignoring these needs can lead to losing hours of productivity.
So, keep an eye on how you’re feeling and do what your body tells you!
Stick to a routine
Having a routine can significantly boost your energy levels.
When you have a set routine, especially in the morning, it helps you start the day off on the right foot.
Knowing exactly what you need to do and having everything ready can save you a lot of time and effort.
I like to make a list the night before of all the things I need to accomplish the next day.
I also set the coffee pot so I can do the things!
Doing these simple things the night before allows you to use less energy getting out the door, leaving you more reserves for the important tasks of the day.
Think about the parts of your day that cause the most stress and see if creating a routine can help.
Timekeeper
Another key to maintaining your energy is becoming more intentional with your time.
It is so very easy to get caught up in minor tasks that really do not move the needle for your small business.
Focus on what truly matters and prioritize those activities.
Make a list of the top three things you need to accomplish each day and tackle those first.
Delegating less important tasks can also help you stay focused and conserve your energy for the most critical work.
Remember, you do not have to do everything yourself.
By being intentional and strategic with your efforts, you can achieve more without burning out.
Goodnight!
Finally, make sure that you are getting enough sleep.
Good sleep is essential for maintaining energy levels, especially during the hectic holiday season.
Create a sleep-friendly environment by keeping your room dark, quiet, and cool.
Invest in a good mattress and pillows if you haven’t already.
Establish a relaxing bedtime routine to signal to your body that it is now time to wind down.
This might include reading a book, taking a warm bath, or practicing some gentle stretches.
Try to avoid screens and bright lights before bed as they can interfere with your sleep.
Quality sleep will recharge your body and mind, helping you stay alert and energetic throughout the next day.
Taking care of yourself during the holiday season is vital for your small business’s success.
By checking in with yourself, establishing routines, being intentional with your time, and prioritizing good sleep, you can maintain your energy levels and make the most of your busy days.
These simple steps can help you stay energized, productive and avoid burnout, ensuring that you can enjoy the holidays while keeping your small business running smoothly.
As a small business owner, setting goals to maintain your energy during the holidays is just as important as your business goals.
Keeping your energy up will help you handle the increased demands of the season and continue to drive your small business’s success.
Start implementing these energy strategies today to stay energized and make the most of this festive time.
Creating content can feel like a full-time job because for many small business owners, it is.
Between brainstorming ideas, writing posts, editing drafts, and managing schedules, there’s hardly time left to focus on growing your business.
That’s where AI comes in.
AI tools are designed to make content creation easier and more efficient.
They don’t replace your creativity.
They add to it.
Whether you’re struggling to write social media captions, craft engaging blog posts, or design eye-catching graphics, AI can help you save time, reduce stress, and still create quality content your audience will love.
But WHY should you consider using AI tools? Let’s talk about that…
Why Small Businesses Should Use AI Tools for Content Creation
Let’s be real: running a small business means wearing a lot of hats.
One day you’re the CEO, the next you’re the marketing manager, and by the weekend, you’re probably the customer service rep, too.
Adding “content creator” to that mix?
Overwhelming.
AI tools can lighten the load by handling repetitive or time-consuming tasks.
Need a list of blog ideas? AI can generate that for you.
Want a polished email campaign? AI can help you draft it.
These tools are like having an extra set of hands (or a whole team!) to take care of the nitty-gritty, so you can focus on the big picture.
What AI Can Do for Your Content Creation
AI tools are incredibly versatile and can assist with nearly every part of the content creation process.
Here’s a closer look at some ways you can put them to work:
Brainstorming Ideas
We all hit creative blocks. AI can generate blog post ideas, social media topics, or even video scripts to get your creativity flowing. You give it a prompt or describe what you need, and it delivers suggestions tailored to your audience and goals.
Writing Content
From social media captions to long-form articles, AI tools like Jasper or ChatGPT can write content that’s both engaging and aligned with your brand voice. You’re still in control—AI simply gives you a strong starting point.
Editing and Proofreading
Tools like Grammarly ensure your writing is clear, professional, and error-free. They highlight spelling and grammar mistakes while offering suggestions to improve readability and flow.
Visual Content Creation
Graphic design isn’t everyone’s strong suit, but AI tools like Canva’s Magic Write can help create professional-looking graphics in minutes. Perfect for everything from Instagram posts to email headers.
Automating Repetitive Tasks
AI excels at streamlining the things that take up too much time. Scheduling posts, categorizing content, or creating templates are all tasks you can automate, freeing up your day for more important things.
Common Myths About Using AI Tools for Content Creation
AI is an incredible tool, but it’s often misunderstood.
Let’s tackle some common concerns that might be holding you back from giving it a try:
“AI will take over my creative process.”
This is a big misconception. Think of AI as your creative sidekick. It doesn’t replace your unique voice or ideas; it helps you bring them to life more efficiently. AI handles repetitive tasks and tedious groundwork so you can focus on crafting the big, bold ideas that make your brand stand out.
“AI-generated content feels robotic and impersonal.”
Not true when you’re in the driver’s seat! With thoughtful input and a bit of tweaking, AI can produce content that feels just as natural and engaging as anything you’d create from scratch. It’s all about guiding the tool to align with your brand’s tone and personality.
“AI tools are too complex for me to use.”
Think again. Many AI platforms are designed for ease of use, even if you’re not super tech-savvy. Most tools come with tutorials or templates to help you get started quickly, making the learning curve far less intimidating than you might think.
AI isn’t here to steal your creativity or complicate your workflow—it’s here to help you to work smarter, not harder.
By addressing these myths, you can approach AI with confidence and curiosity, knowing it’s a tool built to support your unique vision.
Now that we’ve cleared up some common myths about AI, let’s talk about the exciting part—what AI can actually do for your content creation.
From brainstorming fresh ideas to polishing your final drafts, AI tools can be game-changers for small business owners looking to save time.
How to Start Using AI Tools in Your Content Creation Process
Ready to give AI a shot? Here’s how to integrate it into your workflow:
Start Small
Pick one task to experiment with. Maybe it’s drafting Instagram captions or editing blog posts. Focus on one area and see how AI can help, then gradually add more tools as you get comfortable.
Test Different Tools
Not every tool will fit your needs, and that’s okay. Try out a few options to find what works best for your business. Jasper is great for writing, Grammarly for editing, and Canva for visuals.
Pair AI with Your Creativity
Remember, AI is here to assist, not take over. Use the time you save to focus on tasks that only you can do, like building relationships with your customers or developing your brand strategy.
AI isn’t just a buzzword—it’s a tool that can transform how you approach content creation.
By automating repetitive tasks, helping you brainstorm ideas, and making content creation more efficient, AI frees you up to focus on what truly matters: growing your business.
Make content creation easier, faster, and more fun with the power of AI tools.
Start planning your next great piece of content today. Check out Let AI Do the Heavy Lifting for Your Content Creation, the course I collaborated on with Melissa Irvin over at BluBox Digital Academy. It’s packed with actionable strategies to help you take your content game to the next level.
Social media trends change daily and new content is constantly being created.
It can be challenging for small businesses to keep up.
That is where evergreen social media comes in.
But what exactly is evergreen social media, and why is it so important for building your small business’s online presence?
What is Evergreen Social Media?
Evergreen social media refers to content that remains relevant and valuable over a long period of time.
Just like evergreen trees that stay green all year round, evergreen content continues to attract and engage your audience long after it has been posted.
This type of content is not tied to a specific event or time frame, making it timeless and continuously useful.
Examples of evergreen social media content include:
How-to guides and tutorials
FAQs and answers to common questions
Tips and tricks related to your industry
Inspirational quotes
Case studies and success stories
Product reviews and testimonials
These types of posts provide ongoing value to your audience and can be shared repeatedly without losing their effectiveness.
Why is Evergreen Social Media Content Important for Small Businesses?
There are several reason evergreen content is important. Here are the most important.
Saves Time and Effort
Creating new content every day can be exhausting and time-consuming.
Evergreen social media content allows you to build a library of valuable posts that you can share repeatedly.
This not only saves you time but also ensures that you always have high-quality content to share with your audience.
Builds a Strong Online Presence
Evergreen content helps establish your brand as a reliable source of information and expertise in your industry.
By consistently sharing valuable and relevant content, you can build a strong online presence that attracts and retains followers.
This is important for small businesses looking to grow their online audience and build trust with potential customers.
Boosts Engagement and Reach
Since evergreen content remains relevant over time, it has allows your small business to reach and engage more people.
When you share evergreen posts, they can continue to attract likes, comments, and shares long after they were originally posted.
This extended engagement helps increase your visibility on social media platforms, bringing more attention to your small business.
Improves SEO and Website Traffic
Evergreen content is also beneficial for your website’s search engine optimization (SEO).
When you create high-quality, timeless content, it can rank well in search engine results pages (SERPs) over time.
This means that potential customers searching for information related to your industry are more likely to find your website.
Increased website traffic can lead to more leads and sales for your small business.
Provides Consistent Value
One of the main goals of social media is to provide value to your audience.
Evergreen content allows you to consistently offer valuable information that addresses your audience’s needs and interests.
This helps build a loyal following of customers who trust your brand and look to you for reliable information.
How to Create Evergreen Social Media Content
Here are some tips to make your evergreen content last and really make a difference.
Identify Common Questions and Topics
Think about the questions your customers frequently ask and the topics they are most interested in.
Creating content that answers these questions or addresses these topics makes sure that your posts will remain relevant and useful over time.
Focus on Timeless Information
Avoid creating content that is tied to specific dates, events, or trends.
Try to focus on providing timeless information that will continue to be relevant to your audience.
Maybe instead of posting about a specific event, share tips or advice that can be applied at any time.
Use High-Quality Visuals
Visual content tends to perform well on social media, so you will want to be sure to include high-quality images, graphics, and videos in your evergreen posts.
These visuals can help make your content more engaging and shareable.
Update and Recycle Content
Keep your evergreen content fresh by updating it regularly with new information or insights.
You can also recycle old posts by resharing them or repurposing them into different formats, such as turning a blog post into a video or infographic.
Promote Your Evergreen Content
Don’t just create evergreen content and forget about it.
Actively promote it by sharing it on your social media channels on a regular basis.
You can also include links to your evergreen content in your email newsletters and on your website.
Evergreen social media is a powerful tool for small businesses looking to build a strong online presence.
By creating content that remains relevant and valuable over time, you can save time, boost engagement, improve SEO, and provide consistent value to your audience.
If you are not already using evergreen social media as part of your strategy, now is the perfect time to start.
Contact me today to learn how we can create and share timeless content that will help your small business grow!
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