Why Your Small Business Absolutely Needs to Start Blogging

Why Your Small Business Absolutely Needs to Start Blogging

Jul 9, 2024

If you’ve been on the proverbial fence about starting a blog for your small business, it’s time to jump off that fence and do it!

Blogging might seem like an extra task on your already long to-do list, but trust me, it’s a game changer for any business looking to grow its presence online.

Let’s break down why your small business should embrace the blog life.

Let Your Business’s Personality Shine Through Your Blog

your blog breathes life into your small business' brand.

Your website is where you get down to business, showcasing your products or services with a professional touch.

But your blog?

That’s where your business gets to let its hair down.

This is the space to give your audience a peek behind the curtain and show them just what makes your business tick.

From highlighting team achievements to sharing your thoughts on industry news or giving a sneak peek into upcoming products, your blog breathes life into your brand.

It’s about creating a connection that goes beyond transactions.

Think of it as building a community around your brand.

Blogging Allows You to Establish Yourself as the Go-To Expert

We live in the age of information, and people are constantly in search of answers to their burning questions.

By posting blogs that tackle these subjects, you position your small business as an expert in your field.

Imagine a potential customer searching for advice on a problem that your business solves.

When they stumble upon your well-crafted blog post that not only answers their questions but also showcases your expertise, who do you think they’ll turn to when they’re ready to purchase?

You guessed it, the expert—you!

Boost Your Website Traffic with a Blog

Think about how often you update your website.

If you’re like most businesses, especially small businesses, the answer is probably not very often.

Blogs provide a vital element to your site, giving you a reason to regularly add fresh content.

Search engines love fresh content, and each blog post is another page for them to index.

More content means better visibility in search results, which leads to more visitors.

More content means better visibility in search results, which leads to more visitors to your small business' website.

Plus, each blog post is an opportunity to attract new visitors and guide them toward your services or products.

Turn Blog Posts into Social Media Fuel

Great blog content doesn’t just sit on your website waiting to be discovered.

It’s perfect for sharing on your social media channels.

When people find your posts helpful or interesting, they’ll share them.

This extends your reach and increases your brand’s visibility.

Each share introduces your business to a potential new pool of customers.

Not to mention that engaging blog content keeps your social media pages lively and engaging, encouraging more interaction from followers.

Solid SEO Means Serious Business Growth

Here’s the deal: the numbers don’t lie.

Businesses that blog regularly see real benefits:

  • 81% of U.S. online consumers trust the information they get from blogs.
  • 61% of those consumers have made a purchase based on a blog’s recommendation.
  • Blogs can increase your indexed pages by 434%, massively boosting your SEO.
  • Frequent blogging can lead to a 70% increase in leads.

If these stats don’t make you want to start blogging yesterday, I don’t know what will!

Take the Plunge and Start Blogging

Jump off that fence and start blogging for your small business!

It’s an investment in your business that can pay off in spades.

There are plenty of resources available online to help you get started, and many blogging platforms offer user-friendly interfaces.

Here are a few key tips to keep in mind:

  • Focus on creating high-quality content that is relevant to your target audience.
  • Be consistent with your posting schedule.
  • Promote your blog posts on social media and other channels.

Blogging can be a powerful tool for small businesses, so don’t wait any longer to get started!

Feeling Overwhelmed by the Idea of Starting a Blog?

Don’t worry, you don’t have to go it alone!

We specialize in helping small businesses create engaging and impactful content that helps connect with their audience and drives results.

Whether you’re new to the blogosphere or looking to ramp up your existing efforts, we’ve got the skills and know-how to help your blog—and your small business—thrive.

We can assist with everything from brainstorming content ideas to crafting compelling posts and optimizing them for search engines.

Get in touch today for a free consultation and let’s start this blogging adventure together and build your small business’ online presence!

Get Seen, Get Clicked: Smart Social Media Strategies for Business Growth

Get Seen, Get Clicked: Smart Social Media Strategies for Business Growth

Jun 25, 2024

As a business owner, you know somewhere in a conversation with a new acquaintance, they are going to ask, “So what do you do?”

And we all have our “elevator pitch” as they are known by.

When I give mine, which is:

I make social media easy for small business owners.

I get this question:

Why is social media so important to my business?

That’s a tough question to answer because, honestly…it’s NOT for everyone!

And a lot of business owners, who are NOT on social media, think that it is all about posting pictures of what someone had for breakfast, lunch and dinner.

Or my personal favorite…using it as a journal. I went here today, had lunch with this friend, bought that or that…

And while this is true for individuals on social media, it’s not true for business owners. Unless, of course, you’re a food blogger. Or fashion designer.

Social media for business owners comes down to posting for YOUR audience, so that they can find you, contact you, and hopefully do business with you.

It’s about boosting your brand to connect with your audience.

With that said, let’s chat about why it’s a big deal.

Social media lets you connect with the whole world from your office

Imagine reaching millions of potential customers without leaving your office.

That’s the beauty of platforms like Facebook, Instagram, Twitter, and LinkedIn.

They give you a worldwide stage.

Social media lets you connect with the whole world from your office.

That stage allows you to share your brand story and products with a global audience instantly.

And it’s not just about reaching more people.

Social media is about reaching the RIGHT people through targeted ads and content that speak directly to your ideal customer.

What’s working with your social media? Just check the stats!

Another big plus? Instant feedback.

Thanks to built-in analytics tools, you can see stats like who’s viewing your posts, clicking your links, and buzzing about your brand.

This makes it super easy to tweak your strategy on the fly and do more of what works and less of what doesn’t.

SEO BFFs

Yep, social media and search engines like Google can be the best of friends.

Sharing content from your website to your social channels can boost your site’s traffic, which can help your search engine rankings climb.

More visibility on social media and search engines is a win-win!

It’s a win-win: more visibility on social media and search engines.

Let’s talk money (or the lack of)

Marketing budgets are tight, right?

Well, social media can be a wallet-friendly way to get your message out there.

Many platforms are free to use, and even paid advertising won’t drain your bank account like traditional media can.

You can start small, test the waters with a few ads, and scale up as you see what works.

All without hiring a big advertising firm.

But Here’s the Scoop: Social Media is Not for Everyone

Real talk? Social media isn’t for every single business owner out there.

If you’re in a niche industry or your customers aren’t hanging out on Instagram or LinkedIn, your time might be better spent elsewhere, like networking in industry groups or focusing on SEO.

A mentor of mine, Cindy Bidar…not on social media.

Yet she runs an extremely successful business through her membership and email lists.

The key is knowing your audience and where they spend their time.

So, there you have it.

Social media offers a ton of perks for businesses: it’s flexible, it’s cost-effective, and it really lets you engage with your audience.

But it’s not a cure-all. It’s about finding the right fit for your business goals and your customers.

If you are a business owner who struggles with social media, let’s chat.

I will show you exactly how I give business owners freedom by turning their social media chaos into a well-oiled machine.

P.S. If you do not have an intro or struggle with telling people what exactly your business is about, check out Paula Calise’s book, “The Art of Hello, Be Remembered In a Noisy World”. You won’t be sorry you did!

5 Ways to Tame the Social Media Content Creation Beast

5 Ways to Tame the Social Media Content Creation Beast

Feb 6, 2024

Imagine if you will: content creation at its finest.

You’re a small business owner juggling a million tasks from product creation to customer service.

But there’s one beast in your jungle that keeps roaring.

Your social media.

You post sporadically.

Your captions feel like forced smiles.

And your engagement?

Well, it is about as lively as a deflated balloon.

The pressure is on, the algorithm is a mystery, and you are drowning in a sea of hashtags.

Sound familiar?

You are not alone.

A recent Sprout Social report found that 73% of small businesses struggle with creating consistent social media content.

It is enough to make you want to throw your phone in the ocean and sail away to a hashtag-free island.

Hold your horses (and your phone)!

Before you abandon ship, there’s a secret weapon in your arsenal.

Secret weapon?

What is it, you ask?

Social Media Content Creators help define your brand and are your biggest cheerleader!

The social media content creator.

Now, you might be thinking, “Is that not just for influencers with millions of followers?”

Not at all!

Think of content creators as your brand’s personal hype squad.

Minus the entourage and excessive selfies.

But here’s the rub about social media content creators.

Most articles about content creation for small businesses only scratch the surface.

They tell you about scheduling posts and writing captions.

Which, honestly, is like handing you a bow and arrow without teaching you how to hunt.

So let’s explore the hidden magic of content creation.

5 Tips to tame the social media content creation beast.
  1. Content Creation on Autopilot.

Say goodbye to staring at a blank screen and racking your brain for caption inspiration.

Your content creator will craft engaging posts, design eye-catching visuals, and tell your brand’s story in a way that connects with your audience.

Think of them as your personal wordsmith and graphic designer rolled into one.

But without the paint-splattered overalls.

2. The Engagement Enigma.

Content creators are fluent in the language of likes and shares, understanding what makes your target audience tick.

Think of them as social media detectives, cracking the code of engagement and ensuring your posts don’t get lost in the algorithm abyss.

No more crickets under your comments!

3. Data-Driven Decisions, Not Guesswork.

Your content creator isn’t just a creative whiz, they’re a data ninja too.

They will track your posts’ performance like a hawk, analyzing clicks, comments, and shares to see what is working and what is not.

This data becomes your roadmap to social media success, guiding you towards content that truly connects with your customers.

4. Freeing Up Your Precious Time.

Remember that social media beast we mentioned?

Consider it tamed, leashed, and maybe even purring contentedly in the corner.

A social media content creator takes the reins of your online presence, freeing you up to focus on what you do best.

Running your amazing business.

More time for baking delicious cookies, crafting beautiful jewelry, or whatever magic you work!

5. A Content Dream Team.

Working with a content creator is not about handing over the keys and watching your brand drive off into the sunset.

It is all about building a partnership.

A creative content creation force field where your ideas and theirs collide and spark into something truly special.

Think of it like peanut butter and chocolate.

Two great things that come together to make something even better.

So, how can we help you, fellow small business owners?

We are more than just content creators.

We are your social media therapists.

Your engagement whisperers.

Your data-driven allies.

A social media content creator will help you tell your brand’s story, connect with your audience, and finally tame that social media beast once and for all!

Tame the social media chaos with a Content Creator.

Ready to ditch the chaos and embrace the calm?

Let’s chat about YOUR content creation!

We’d love to hear about your business and show you how we can help you thrive online.

And remember, a thriving social media presence is not just about likes and followers.

It is about building relationships, boosting sales, and letting your unique brand shine.

So, are you ready to take the leap?

Pop over and drop me a line and let’s have a chat.

P.S. I promise we won’t judge your current social media situation.

We have ALL been there!

The Most Common Problems Small Businesses Face

Jan 3, 2022

Welcome to GinAdmin!

Your host, Gina Koran

Welcome to the very first Blog Post from GinAdmin! My name is Gina Koran ~ and I’ll be your host. For those who don’t know me, or maybe don’t know my background, I’ve been in some type of administrative role for, well…let’s just say a while.

I left the corporate world to be my husband’s office manager, and since then his business has become nearly 100% digital, so basically my role is to check his messages and a couple to-do’s every morning…and that’s it.

A couple years ago, I was helping my best friend (who is so completely NOT tech-savvy) build her online presence. I was having such an absolute ball coming up with ideas and getting her digital footprint out there, that my husband suggested to me that maybe there were others out there who could use the same help.  

And here I am…with my own Virtual Assistant business – and absolutely LOVING the Freelance world.

Now those of you who know me know that while I AM an introvert, I do enjoy trying new things. However, writing a blog was NEVER on my bucket list, but it’s the first step I am taking outside of my comfort zone.

I hope that I can bring you some great ideas, tips, juicy tidbits of information~after all, my tagline IS “My job is to make yours easier”.

So sit back, grab your cup of tea or coffee and enjoy. And if you have something you’d like me to share in a future post, feel free to contact me!

Ok, here we go…

When I was researching what to write about for my first post, I came across this headline from StatusBrew:`

The article was written in 2017, but I can promise you through my own research that these problems are the same today as they were the day it was written! If you are interested in reading the entire article, you can find it here: https://statusbrew.com/insights/small-business-problems/

6 Small Business Problems Faced By Entrepreneurs

According to StatusBrew, these are the 6 areas where small businesses and entrepreneurs find they need the most help:

  • Lack Of Proper Marketing.
  • Getting And Retaining Customers.
  • Money Management.
  • Maintaining Online Presence.
  • Time Management.
  • Social Media Management Tools.

Now, I’m going to tell you that Money Management…not my area of expertise. I’m fortunate that I’m married to one who takes money management seriously and IS the expert.

However, marketing, getting customers, maintaining your online presence… those I CAN help you with… and along with that, I can help with the time management aspect. How? By freeing up your time taking care of your online presence for you!

And yes, you absolutely CAN do it all yourself, unless you’re my best friend who asked me to explain this “social media thing” to her. (sigh)

But let me ask you this. As a business owner, is it the best use of your time to sit down day after day and come up with content to post?

To decide WHICH platforms you should be posting on?

What days and times are best to post?

AND make images to go along with each post? Because images are king on social media.

What size do those images need to be?

Common problems faced by business owners today could be fixed by outsourcing to a freelance admin.

Do me a favor – sit down and figure out how much per hour you charge for making widgets (whatever it is you do for your customers). I have a client that knows to the penny how much she gets paid per widget, per client. And when she looked at some of her administrative tasks, she was like… yeah, I can outsource that. Because she understands that her time is better spent making widgets, not sitting at her desk creating social media posts and all those things the she now leaves to me.

As a business owner, you understand that time is money. So the question is: Where are you spending your time?

Check out the information I read in “US finds exponential growth in freelancers, with no signs of stopping” from Digital Information World:

Upwork recently published its data on how the freelancing market is moving forward. The report shows that about 59 million Americans in the past 12 months provided their services as a freelancer. That represents around 1/3rd of the entire workforce of America.

https://www.digitalinformationworld.com/2021/12/us-finds-exponential-growth-in.html

What this tells us is that Business Owners KNOW that they’re having to do more with less. Has this been going on for years? Yes. However, business owners and entrepreneurs have become EVEN MORE aware of since the pandemic has increasingly pulled people out of the workforce, forcing those entrepreneurs to find other ways to get the job done.

Now, I don’t claim to have all the answers. But what I can tell you is what my clients tell me. And that is that outsourcing to freelancers has become the way to go for many of them. In addition to the time savings, look at the financial savings:

  • No employee-related paperwork, insurance, taxes, retirement. Freelancer pay these for themselves.
  • No office space or supply/equipment expenses. Freelancers already have their own.
  • No paying an 8-hour wage. You get the support when and as you need it.

Go back to my favor (remember you were going to figure out how much you make selling your widgets…)

Now I want you to figure out how much time you’re spending on those pesky administrative tasks…and how many more widgets you could make and sell if you had a Freelancer doing those things for you.

I promise you will find that the old adage “You have to spend money to make money” will make a LOT more sense to you!

Phew…that wasn’t so bad!

Phew! That wasn’t so bad – at least on my end. What do YOU think? Drop me a message and let me know. And if you have ideas of other things you’d like to learn more about, let me know that, too!

And if you’d like to know what GinAdmin can do to make your life easier, hit me up and let’s talk! Head back to the homepage and send me a message! http://www.ginadmin.com/#contact