Just started your small business and wondering how to get customers?
Or maybe you’ve been at it for a while but aren’t seeing many sales?
This article shares social media success tips for small businesses, showing you how to boost your business online and consistently increase your sales.
Picking the Right Social Media Platform for your Small Business
First of all, please understand and know that you absolutely do not need to be on every single social media platform in the universe.
Choose the ones where your target customers hang out.
For example, advertising hearing aids on Snapchat might not be effective, but Facebook could be a jackpot for attracting your target audience.
Once you figure out where your potential customers are, you can focus on creating awesome content for that social media platform.
Not sure WHERE to find your ideal clients?
To find the right platform, think about your ideal customer.
Are they young and trendy? They might be on Instagram or TikTok.
Are they professionals? LinkedIn could be your best bet.
Older adults? Facebook is likely the place to be.
Narrowing down your choices will save you time and make your efforts more effective.
Engaging with Your Audience
For your small business’ strategy to succeed on social media, you need to either post great content or engage with others’ content.
Honestly, I believe that you should do both.
You can create organic content like regular posts or go for paid ads to boost your reach.
Social Media Organic Growth
Social media is all about being social!
People don’t log into Facebook or Twitter just to see ads; they want to interact.
So, if you’re always posting links to your website, platforms like Facebook might reduce your reach.
Organic reach has dropped over the years, so you’ll need to be creative to stand out.
For example, I once helped a small local restaurant increase sales by posting daily images of new menu items on Facebook.
The key was engaging content that people wanted to see.
Different platforms offer different advantages.
Pinterest and TikTok, for example, are great for evergreen content that stays relevant over time.
This can be a good fit if you prefer creating high-quality content that lasts, rather than chasing the latest trends.
Here are a couple of tips to make the most of your small business’ organic growth:
- Post Regularly: Consistency helps keep your audience engaged. Try to post at the same times each day or week.
- Quality Content: Make sure your posts are interesting and relevant to your audience. Share tips, stories, and behind-the-scenes looks at your business.
- Engage with Others: Comment on and like other people’s posts. This can increase your visibility and show that you’re an active part of the community.
Creating Your Own Social Media Content
If you’re making your own social media posts, have a solid plan.
Know your audience and what problems they face, then create posts that provide solutions.
Consistency is the key especially for small businesses.
Post regularly and at the same times to keep your followers engaged.
Think about what your audience cares about.
Are they looking for tips?
Entertaining stories?
Product updates?
Tailor your content to meet these needs.
A content calendar can help you stay organized and ensure you’re posting regularly.
A few types of content to consider are:
- Educational Posts: Share tips, how-tos, and informative articles.
- Behind-the-Scenes: Give a peek into your business operations or team.
- User-Generated Content: Share posts from happy customers.
- Promotional Content: Highlight sales, new products, or special offers.
Quality Matters for Small Business Social Media
While you should post often, quality is just as important.
Make sure your posts are clear, free of mistakes, and visually appealing.
Your audience will associate the quality of your posts with the quality of your products or services.
Good quality content doesn’t mean you need professional photos or videos.
Just make sure that your images are clear, your text is easy to read, and your message is compelling.
Tools like Canva can help you create visually appealing graphics even if you’re not a designer.
Be Social
Engage with your followers by responding to comments and interacting with their posts.
A genuine comment or like can go a long way in building relationships.
Remember, social media is a two-way street.
The more you interact, the more visible you become.
You can engage by:
- Responding to Comments: Show appreciation and answer questions.
- Asking Questions: Encourage your audience to interact with your posts.
- Sharing User Content: Reposting content from your followers can create a sense of community and loyalty.
Paid Social Media Advertising
If you’re considering paid ads, they can be a great way for your small business to reach more people quickly.
Many platforms prioritize paying customers, so well-crafted ads can help you stand out.
Just make sure that you understand your audience and offer something that they truly want.
Making Your Social Media Ads Work
Identify your target audience and create an irresistible offer for them.
Start with a low-cost or free offer to build trust.
Maybe offer a free download or a discount in exchange for their email address.
Later, you can use ads to target these engaged users with more premium offers.
Follow-Up, Follow-Up, Follow-Up
Did you know only 3% of website visitors make a purchase on their first visit?
Make sure you have a follow-up process to convert the remaining 97%.
This could include retargeting ads or email marketing to keep your brand top of mind.
Here are some ideas for follow-up strategies:
- Email Marketing: Send regular updates and offers to your email list.
- Retargeting Ads: Show ads to people who have visited your website or engaged with your content before.
- Special Offers: Encourage repeat visits with discounts or special deals.
Whether you’re creating your own social media content or engaging with others, balance quality and quantity.
Focus on helping your audience and making their day better.
Paid ads can help you speed up your success if you have an offer they can’t refuse.
With the right approach, you’ll see your social media presence—and your small business—grow.
Remember, social media success doesn’t happen overnight.
Be patient, stay consistent, and keep engaging with your audience.
Your efforts will pay off in the long run!
Need help getting your small business’ social media chaos under control?
I make social media easy for small business owners.
