As a business owner, you know somewhere in a conversation with a new acquaintance, they are going to ask, “So what do you do?”
And we all have our “elevator pitch” as they are known by.
When I give mine, which is:
I make social media easy for small business owners.
I get this question:
Why is social media so important to my business?
That’s a tough question to answer because, honestly…it’s NOT for everyone!
And a lot of business owners, who are NOT on social media, think that it is all about posting pictures of what someone had for breakfast, lunch and dinner.
Or my personal favorite…using it as a journal. I went here today, had lunch with this friend, bought that or that…
And while this is true for individuals on social media, it’s not true for business owners. Unless, of course, you’re a food blogger. Or fashion designer.
Social media for business owners comes down to posting for YOUR audience, so that they can find you, contact you, and hopefully do business with you.
It’s about boosting your brand to connect with your audience.
With that said, let’s chat about why it’s a big deal.
Social media lets you connect with the whole world from your office
Imagine reaching millions of potential customers without leaving your office.
That’s the beauty of platforms like Facebook, Instagram, Twitter, and LinkedIn.
They give you a worldwide stage.
That stage allows you to share your brand story and products with a global audience instantly.
And it’s not just about reaching more people.
Social media is about reaching the RIGHT people through targeted ads and content that speak directly to your ideal customer.
What’s working with your social media? Just check the stats!
Another big plus? Instant feedback.
Thanks to built-in analytics tools, you can see stats like who’s viewing your posts, clicking your links, and buzzing about your brand.
This makes it super easy to tweak your strategy on the fly and do more of what works and less of what doesn’t.
SEO BFFs
Yep, social media and search engines like Google can be the best of friends.
Sharing content from your website to your social channels can boost your site’s traffic, which can help your search engine rankings climb.
It’s a win-win: more visibility on social media and search engines.
Let’s talk money (or the lack of)
Marketing budgets are tight, right?
Well, social media can be a wallet-friendly way to get your message out there.
Many platforms are free to use, and even paid advertising won’t drain your bank account like traditional media can.
You can start small, test the waters with a few ads, and scale up as you see what works.
All without hiring a big advertising firm.
But Here’s the Scoop: Social Media is Not for Everyone
Real talk? Social media isn’t for every single business owner out there.
If you’re in a niche industry or your customers aren’t hanging out on Instagram or LinkedIn, your time might be better spent elsewhere, like networking in industry groups or focusing on SEO.
A mentor of mine, Cindy Bidar…not on social media.
Yet she runs an extremely successful business through her membership and email lists.
The key is knowing your audience and where they spend their time.
So, there you have it.
Social media offers a ton of perks for businesses: it’s flexible, it’s cost-effective, and it really lets you engage with your audience.
But it’s not a cure-all. It’s about finding the right fit for your business goals and your customers.
If you are a business owner who struggles with social media, let’s chat.
I will show you exactly how I give business owners freedom by turning their social media chaos into a well-oiled machine.
P.S. If you do not have an intro or struggle with telling people what exactly your business is about, check out Paula Calise’s book, “The Art of Hello, Be Remembered In a Noisy World”. You won’t be sorry you did!
